The growth of WhatsApp has been nothing short of remarkable. It is now the most popular messaging platform, with over 2 billion users worldwide. And just like any other communication tool, WhatsApp can be used for marketing and promotional purposes. Many businesses have taken advantage of this to reach out to their target audience, especially with the WA Sender tool, which enables you to send messages in bulk.
The good news is there are numerous hidden WhatsApp features that marketers can leverage to stand out from the crowd. Here are some of the best:
Share Live Location
Giving directions has never been easier than with WhatsApp's share live location feature. You can easily send your exact GPS coordinates to a contact or group of contacts so they know exactly where you are. This is particularly handy for marketers who may need to meet up with their customers in person and want them to have an accurate location reference. To share live location on WhatsApp, simply tap the three-dot menu on the top right, select ‘location’ and then share ‘live location.’
Custom Notification And Scheduling
As a marketer, you can customize your notifications to stay on top of conversations and get alerted when necessary. You can also schedule messages for later, which comes in handy if you want to send bulk promotional messages during certain hours or days. WA Sender chrome extension is one excellent tool that can automate your messaging on WhatsApp and help you schedule messages in advance.
Create Data And Media Backup
This WhatsApp feature allows you to create regularly scheduled backups of your chats, media, and documents. You can even choose the frequency at which these backups are created. This is excellent for marketers as it ensures that all their important data is securely backed up in the cloud, and they don’t have to worry about losing any information. To create a backup, simply go to Settings > Chats > Chat Backup.
Custom labels
This is a great feature for marketers who need to keep track of their chats. You can create custom labels for each conversation, which makes it easier to search and filter conversations. This way, you can quickly find the right chat if you need to follow up on something or look up an old conversation. You can add a label by tapping the contact’s name in the chat window and then tapping “Add Label.”
Email Chats
WhatsApp has an in-built feature that allows you to email a conversation or an individual message. This is useful if you need to keep records of chats for future reference. To do this, simply go to the chat window and tap on the three dots at the top right corner. Choose “more,” then “email chat,” and then select whether you want to email the entire conversation or just an individual message.
Tip: don’t forget to enable automatic backups so that you don’t have to email conversations manually on a regular basis.
Control Group Chat Rights
Most WhatsApp users are unaware of this feature, but it can be extremely useful for marketers. It allows the group admin to control which members can send messages and make changes. This is great if you want to keep your group chats organized and maintain strict control over who’s allowed to post what content. With the admin-only feature, only the admin can send messages, which ensures that the conversation remains on topic.
These are some of the best hidden WhatsApp features marketers can use to improve communication and customer engagement. With these features, you can easily reach out to your target audience in a more efficient and organized manner. Remember that your local customers are likely using WhatsApp to communicate, so include local SEO in your marketing efforts for better results. Take advantage of these powerful features and use them as an integral part of your marketing strategy. Good luck!