Assure – Meaning, Definition, Synonyms and Antonyms
Assure is a verb in English. It means to tell someone confidently so they stop doubting or worrying, and it can also mean to make something certain or guarantee that it will happen.
When you assure someone, you usually aim to remove uncertainty. For a related word, see Reassure and Reassuring.
Meaning:
Assure means to confidently tell someone something so their doubts, fears, or worries are reduced. It can also mean to guarantee that a result will happen or that a situation will be certain.
Definition:
Assure (verb) can be used in two common ways:
- To reassure a person: You assure someone by giving clear, confident information (for example, “I assure you that the issue is solved”).
- To make certain an outcome: You assure a result by ensuring the conditions for it (for example, “This process assures quality”).
The tone is important: assure implies certainty and trust, not vague hope. If you want a similar verb for guaranteeing safety or dependability, compare it with secure.
Example Sentences:
- I assure you that everything will be okay by the end of the week.
- She assured her client that the final draft would be ready on Friday.
- The doctor assured the patient that the procedure was low risk.
- He assured his parents he would call after he landed.
- The company assures customers of consistent service and clear communication.
- Our team assured the audience that the new schedule would be published in advance.
- Please assure me you understood the instructions before we begin.
Assure synonyms:
- Verify
- Reassure
- Secure
- Promise
- Convince
- Ensure
- Confirm
- Assure (also appears as “assured” in past form)
- Assured meaning
- Guarantee
Assure Antonyms:
- Doubt
- Question
- Mistrust
- Undermine
- Discourage
- Worry
- Threaten
- Dishearten
- Frighten
- Insecure (use in the sense of making something uncertain or unstable)
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