Tutoring as a Small Business

Tutoring Small Business
6 min read

If you are an educator looking for an affordable home business idea, starting a tutoring business online is the best choice. Tutoring is needed at all levels of education, from elementary to university, and on different topics. Tutors are also required to help learners with test prep and acquire job-based skills. Becoming an online tutor is a great way to make extra money as a side gig, or it can be taken up as a full-time career as well, depending on your goals.

Steps to building an online tutoring business

Starting an online tutoring business is certainly no easy feat, but you can successfully run your company if you create a plan and stick to it step-by-step.

Choose a tutoring specialization

The plan to start an online tutoring business is quite a broad statement. To excel in the industry, you must narrow your focus and choose a single area to specialize in. The more specialized you are, the more likely you will find learners to buy what you are offering. Finding your niche entails understanding your subject area as well as learning who your target audience is.
Know your audience

To run a successful and profitable online tutoring business, one key step is identifying and knowing your target audience. You can get to know your target students by performing thorough market research. Study about their needs and the reason why they should enroll in your online classes or buy your courses.

Focus on their unique needs and combine these with your teaching strategy to deliver the best to them. Finally, determine the demographic of your audience, like age, gender, location, qualification level, profession, behavioral pattern, etc., to customize your offering accordingly.

Create a business strategy

As with any business, you need a well-planned strategy on how to run your business. Online tutoring is no different. Think about the pricing of your classes and online courses. Begin with market research to explore the industry trends and standard pricing plans. Make sure you come up with a pricing plan that justifies the value of your offers and your expertise in your niche.

Choose the technology and tools that work for you

To communicate your message with your target learners, you will need to build a tutoring platform. The best way to build your online tutoring site is to leverage online tutoring software. Ideally, it must have an easy-to-use interface, be web-based, and include important tools to keep your learners engaged.

One of the most important tools you need is a video conferencing tool and interactive whiteboard to sketch out ideas during brainstorming sessions and allow your learners to work on the same board. The best solution is to choose an all-in-one tutoring software like Pinlearn, which comes equipped with all the features you require to run your tutoring business.

You must also make sure you have a computer or a laptop, a reliable internet connection, a webcam, and a mic. It is recommended to test your setup and build comfort within the tutoring platform you own before expecting your learners to do the same.

Decide the pricing

There are no hard and fast rules to set your tutoring rates. Most educators or EdTech businesses make the mistake of pricing their services low initially, thinking they can attract more learners with this strategy. However, it is not the best thing you can do. Instead of pricing your online classes low, analyze the value of your offerings and price accordingly. Study the market’s pricing trends and the tutoring rates of your competitors to set a benchmark for your pricing.

For example, one tutor can charge anywhere between $10- $100 for an hour or even more, depending on the subjects they are tutoring and their target audience. Be aware that you can charge more for face-to-face classes and one-to-one sessions than for group classes.

Promote your tutoring business

Promoting your tutoring business and your services to your target audience is critical as you want to reach out to as many people as possible and let them know that you exist on the Internet. To start, create social media presence on popular platforms like Facebook to get the word out. Join community groups where you will find target learners who are looking for your services.

Check out the profiles of successful tutors in your niche to get an idea of what they do to get connected with their target audience. Invest in Facebook ads and Google AdWords to increase your conversion rate. You can also leverage email marketing which is a conventional but powerful marketing tool to reach out to your target learner base.

Expect the unexpected

When it comes to teaching your students, you must have your plan ready. What are your students expecting? How long would each session be? Are you planning to host live classes and self-paced courses? How long would each lesson be? Before you start your first online class, you must make sure your learners are able to access your tutoring platform and are familiar with it.

Check whether they have adequate system requirements and is their internet connection stable enough to hold a live session. Have you prepared learning materials beforehand? Consider all of these things before starting your online class. Have a backup plan in case you face any interruptions due to technical issues. Communicate with your students beforehand about what steps to follow once the class is interrupted due to any problems.


Learners of today are quite determined to take any step necessary to gain knowledge and acquire new skills. With their inflexible and demanding scheduling, they are opting for online learning over traditional classroom-based learning. Though online tutoring has been around for years, modern technology has created unlimited opportunities in the industry.

Now is the right time for you to take up online tutoring and grow it as a small business. With the plethora of software solutions available, it is easier than ever to build your own tutoring platform and start growing your business. Adopt modern technology to deliver your lessons efficiently to your target learners to take your tutoring business to new heights.

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